Transcend Coffee Roasters are pioneers of the Coffee scene in Edmonton, building a reputation on three transcendent values: Quality, relationships, and community.
The Transcend story begins with a young ambitious lawyer who gave up his law practice to become a coffee entrepreneur. Poul Mark dreamed of operating his own business and his affinity for coffee drew him into roasting. He started by opening the roastery in 2006 in an industrial bay in Edmonton, Alberta and while he received some training from J.J. Bean out of Vancouver, he actually learned the trade primarily through trial and error.
exploitation. But I was all in…” says Poul who found himself at a crossroads.
On the one hand he was disillusioned by the social justice issues in the coffee industry, but on the other hand he had already invested everything he had into his business . It was only a few months later when Poul discovered the solution he needed to continue to pursue his dream.
roaster builds a relationship with the coffee farmer. This relationship enables the roaster to ensure quality coffee and the farmer to ensure larger profits because there is no middleman in the picture. This was the answer Poul was looking for. It was a way to secure quality coffee while also helping to combat the exploitation in the industry.
one of the first Canadians to be qualified as a certified Q-graders—an international professional accreditation for evaluating both green and roasted coffee.
Transcend is a company that is built on the values of quality, community and long-term sustainable relationships. “We are not a profit focused company,” says Poul. “We make sure everyone we work with benefits from the farmers to the employees to our customers.”
Today the roaster has more than 50 employees who operate the roastery, wholesale program, online storefront and two café’s in Edmonton.
Transcend has found a way to combine social justice and quality product in a way that benefits everyone involved. That is what we call a Paradigm Shift. We are honoured to call Transcend Coffee Roasters one of our four roast partners. All of their coffee offerings can be found in our shop.