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Transcend Coffee Roasters are pioneers of the Coffee scene in Edmonton, building a reputation on three transcendent values: Quality, relationships, and community. The Transcend story begins with a young ambitious lawyer who gave up his law practice to become a coffee entrepreneur. Poul Mark dreamed of operating his own business and his affinity for coffee drew him into roasting. He started by opening the roastery in 2006 in an industrial bay in Edmonton, Alberta and while he received some training from J.J. Bean out of Vancouver, he actually learned the trade primarily through trial and error.
exploitation. But I was all in…” says Poul who found himself at a crossroads. On the one hand he was disillusioned by the social justice issues in the coffee industry, but on the other hand he had already invested everything he had into his business . It was only a few months later when Poul discovered the solution he needed to continue to pursue his dream.
roaster builds a relationship with the coffee farmer. This relationship enables the roaster to ensure quality coffee and the farmer to ensure larger profits because there is no middleman in the picture. This was the answer Poul was looking for. It was a way to secure quality coffee while also helping to combat the exploitation in the industry.
one of the first Canadians to be qualified as a certified Q-graders—an international professional accreditation for evaluating both green and roasted coffee. Transcend is a company that is built on the values of quality, community and long-term sustainable relationships. “We are not a profit focused company,” says Poul. “We make sure everyone we work with benefits from the farmers to the employees to our customers.” Today the roaster has more than 50 employees who operate the roastery, wholesale program, online storefront and two café’s in Edmonton. Transcend has found a way to combine social justice and quality product in a way that benefits everyone involved. That is what we call a Paradigm Shift. We are honoured to call Transcend Coffee Roasters one of our four roast partners. All of their coffee offerings can be found in our shop.
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Founded in 2013 by Kyle Chalupiak and Desmond Mulvey, Caliber Coffee Roasters has earned a reputation as Regina’s top roaster and they have long been setting the pace when it comes to the city’s growing coffee culture. Caliber Coffee Roasters; only the best beans!
“The customer always comes first at Caliber and that is why we only offer the best of the best in delicious, high quality roasts and a full range of coffee products and accessories,” says Desmond who is Caliber’s Head Roaster and Operations Manager.
“We bought the roaster in 2012 and in 2013 we started roasting. Kyle told me to ‘go get some sales!’,” says Desmond, adding that almost immediately he began to appreciate that people in Regina were very interested in locally roasted coffee.
Working with local cafes and coffee houses has always been a highlight for both Kyle and Desmond and continues to motivate the two coffee entrepreneurs to provide the best quality coffee roasts; something they have long known begins with the bean.
Caliber coffee roasters is a forerunner in the Paradigm Coffee Shift happening in Regina. Their strategy… be the one-stop shop for coffee consumers of every shade. Caliber truly meets the customer where they are at, roasting every shade of coffee from light to French roast. But whatever your preference, you can be sure the beans used in your roast are of a specialty grade, rating within the top 7% of coffee worldwide. They also offer a full range of coffee gear; from coffee machines, to grinders, to coffee accessories, they have it all! We are so excited to have Caliber as one of our coffee roast partners. Order your Caliber Coffee today at www.paradigmcoffee.ca. FREE delivery within Regina and your order is always guaranteed to be fresh-roasted within the week it is delivered.  Rosso Coffee Roasters Lead the Paradigm Shift in Calgary’s Coffee CultureBehind the success of Calgary’s popular and successful Rosso Coffee Roasters lies an appreciation for the connection between specialty coffee and a special community. Recently Paradigm Coffee co-founder Aaron Hoimyr had the privilege of speaking with Brett Tromburg, Rosso’s Wholesale Account Manager, about Rosso’s history and the growing specialty coffee culture in Canada.
recently moved to a new position within Rosso where he is working to bring a sense of focus, leadership and support to the company’s growing wholesale program.
Paradigm Coffee is eager to see this same shift in perspective take place in Regina and southern Saskatchewan. Our commitment is to stay on top of current trends and research in the coffee world in order to continually develop and maintain the highest quality in our industry. We are honoured to have Rosso Coffee Roasters as one of our partners and very proud to offer their top-of-the-line roasts as part of our coffee selections. Order your Rosso Coffee today at www.paradigmcoffee.ca
33 1/3 Coffee RoastersAt the heart of Regina’s 13th avenue arts district in the walkable and welcoming Cathedral community lies the prolific 33 1/3 Coffee Roasters; our city’s very first third wave coffee roaster.
“I like dealing directly with the producers and knowing that our sales will benefit the farmers and their families in these countries,” says Eric whose grandfather has run a local floral shop which has served the Regina community for over 40 years.
he is constantly opening his doors to other local entrepreneurs like Little Sparrow Ice Cream, The Everyday Kitchen, Hobo Donuts, and Malinche.
If you’re wanting to try some 33 1/3 coffee you can buy it at the Regina Farmers’ Market, Atlantis Coffee, Museo Coffee or at either of the 33 1/3 locations — 1130 15th Avenue or 3008 13th Avenue. You can also order their coffee online at www.3313coffeeroasters.com.  |
